On the simplest level, the question of why people invest is easy to answer: we invest so that our money can generate more money.
Should you invest your savings? In the current climate of low interest rates on savings and money market accounts compared to inflation, we believe it makes sense to do so
Investing doesn't necessarily mean putting your money into stocks and bonds. Buying a home, getting an education, starting a business, or supporting your children in their education or careers, can all be considered investments. All investments come with a certain level of risk: Will your home or rental property increase in value to keep up with inflation and to provide enough security for retirement? Advanced education or starting a business can be expensive - will it pay for itself? Will your children use that education for which you are now paying?
There may be reasons why you should not put your money into portfolio investments. Perhaps your debt service level is higher than the return you could expect to make investing your money - in which case you should pay down your debts first. Or perhaps there may be psychological reasons - maybe you simply feel more comfortable owning a home or other property rather than owning stocks and bonds.
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